Since the mid-1950s denim jeans have consistently been favorites in American youth culture, but have changed style and significance throughout the years. In the 1930s dude ranches became popular, and Easterners and city people saw at first hand the jeans they knew from movie Westerns. The tradition of wearing out former good clothes behind the plow disappeared from American life, as "work clothes" were marketed through Sears Roebuck and Montgomery Ward catalogs. In the 1940s US Navy servicemen spent the war years in blue denim "dungarees." (Flight suits and fatigues also became familiar comforts to American men.) In the 1950s a "biker" sub-culture among de-mobilized veterans of the Korean War, a tough ("butch") gay subculture in New York, Los Angeles and San Francisco, the blue-collar style of the Beat generation, widely-seen cult movies starring James Dean and Marlon Brando, and a spate of TV westerns independently made jeans a fixture of American life. Jeans were banned in many US public high schools, adding to their allure. While women wore denim as early as the 1930s, jeans for women grew increasingly popular until the 1960s, when they became very fashionable. Men and women living the Hippie lifestyle personalized their jeans with colorful embroidered designs. Button-fly Levi 501s were marketed on the U.S. East Coast. In 1970 Elio Fiorucci showed designer jeans in Milan. In 1978 the first "designer jeans" came onto the US market, marketed under the brands Jordache, Gloria Vanderbilt and Sergio Valente. Seasonal novelty variations in jeans were marketed as "design statements". Jeans were being worn by Europeans who were not even radical students. In the Soviet bloc, young American tourists exchanged their jeans for valuable goods. As part of the 1970s "country" look, denim prairie skirts became fashionable, usually worn over lace or eyelet-trimmed petticoats. In the 1980s, tight stone-washed and acid-washed jeans were very fashionable. In the early 1990s, very baggy jeans were in fashion, due in part to the hip hop and urban culture (either originated in the graffiti scene, so that the writer could carry several cans[citation needed], or originated in prison, as belts were not allowed to be worn since it can be used either as a weapon or to hang one's self. Now in the 2000s pants are much less baggy and the stone-washed and acid washed styles from the 1980s are returning, though with some differences. The lengths are longer to keep from bunching up at the feet, and the stressed fabric patterns are "down the middle" to trick the eye into seeing a slimmer body. Denim pants are sold in many different styles: boot cut, relaxed, skinny, straight, baggy, flare, cuffed, cropped, pegged, etc. Expensive high-fashion jeans in the mid-2000s feature hand distressing and other finishing techniques to realistically mimic wear and flatter the figure through optical illusion and shading. Whiskering simulates lightly worn creases from the bottom of the fly to the hips, roughly in the shape of a cat's whiskers, and is marketed as visually slimming the hips. Sanding on the front of the thighs lightens the fabric there and gives the illusion of more slender thighs. Cuffs may be tacked in folds before pre-washing to create natural-looking wear at the ankles. Denim has also been a traditional material used in England and Wales for many years. Due to its hard wearing nature its been highly popular in agriculture since the 1900’s.

Red Engine denim jeans are one of the classics in the history of premium denim. Fit, quality, and exceptional finishing results to Red Engine. Hand details and European fabrics just make everything better. With an array of washes, these red hots are true to size. What do we have to say? Very comfortable!

Precision fits the finest european denims cutting edge washes hand detailed and finished inspired by vintage quality Precise fit, exceptional denims, innovative washing and finishing processes– the proven formula for success at Red Engine. Founded in 1998 by James Boldes, Red Engine exploded into the denim market, quickly becoming a multi-million dollar business that has experienced overwhelming growth each year since. With showrooms in New York, Los Angeles, Dallas, Atlanta and Belgium, Red Engine is available in hundreds of top boutiques throughout the United States, Europe and Japan. Red Engine stays focused, exclusive, and strongly maintains its commitment to produce a premium vintage-inspired line that features both classic and cutting edge wash techniques. Add in its awesome fits, unique components, a tremendous amount of attention to hand detailing, and you’ve got what Red Engine offers: vintage original, confidently modern jeans. THE PHILOSOPHY Retro cool. Confidently modern. Red Engine creates authentic vintage American jeans. “We watch as trends rise and fade, but that is exactly what we avoid,” says Boldes. “Our denim line is based on the consistent quality, comfort, and ‘cool’ of vintage denim clothing, and it’s continually freshened with updated fits, styles, and washes. The woman who wears Red Engine has a savvy eye and wants a quality product that is fun, but serious enough to make a statement, too. We work really hard to provide great fits for all types of bodies, while maintaining attention to the highest quality detail. This formula has given great results.” In a market era of over-specialization, where current trends and new products are mass produced and non-exclusive, Red Engine is focused on maintaining a limited line, and on making it exceptionally well. Red Engine imports the finest European denims, then produces its high quality line entirely in Los Angeles. By producing it locally, Red Engine stays constantly involved in all aspects of the production process and is able to keep an eagle eye on quality control. Buyers can choose from a variety of basic denim styles, such as low rise five-pocket jeans, skirts, jackets, as well as a few fashion pieces. New washes are continually in development and offered many times a year. “Midnight Vintage,” “Ripped Vintage,” “Aged 10 Years” and “Coal Miner” are some current washes. All of this unique attention to detail allows Red Engine to deliver a smokin’ line that fits great, feels great, and looks red hot.